My 40th birthday is coming up on October 19th, and I decided I want to use it to have an impact. As I’ve shared before, I’m plant-based (aka Vegan), and have found it to be so valuable for my health, not to mention my wallet. As I approach my fourth year of avoiding eating animal products, I have also come to understand and value the ecological and humane aspects of my dietary choices, too. So it was sort of a no-brainer that I would choose being Vegan as my focus for the challenge I’d like to put out there for my birthday.
Here’s the Ask
On October 19th, 2018, eat nothing that comes from an animal.
That means no meat (I mean that broadly, whether that is beef, pork, poultry, fish, etc), no dairy (yes, all you Bulletproof Coffee lovers, that means no butter in your coffee), no eggs, no honey, no gelatin (for example, no eating Jell-O).
You could ask, if I care about it, why only challenge people to do it for a day. Well, there are two reasons. First, I don’t know many people who would accept the challenge for the rest of their life cold turkey.
Second, and most importantly, this is how I became Vegan, and how my book, Do a Day, got its name. See, I was reading Rich Roll‘s autobiography, Finding Ultra, and he challenges the reader to try it. I had been making all kinds of excuses about why it would be too hard, but in that moment, I realized I could do anything for a day. And if it was too hard to do for a second day, then I wouldn’t. But whether it was or wasn’t hard on day two, three or 4,000 wasn’t relevant to whether I could do it on the first day. So I said out loud, “I can do a day.”
Let There Be Prizes!
If we get at least 40 people to participate, I’m going to make things exciting with prizes! I’ll pick three winners from the best food pics to choose one of the following great books:
- Finding Ultra by Rich Roll
- Eat & Run by Scott Jurek
- Run Fast. Eat Slow by Shalane Flanagan & Elyse Kopecky
And each winner will get a personally-signed copy of my best-selling first book, Do a Day, from me.
How to Play
If you want to participate, here’s what you need to do:
- Enter your name and email address below
- Don’t eat any animal products on October 19th
- Take photos of your meals that day and post them on Instagram, tagging @bryanfalchuk and use hashtag #doaday